Second, I am forced to report that there is still no evidence that Google understands just how disruptive Google TV could be to the $70 billion TV advertising business. Think about it, by riding on top of your cable or satellite system’s user interface, Google TV can supplant the program guide. That means any time you search for something on TV, Google can insert search ads next to your results. Those ads could become very lucrative if major advertisers realize they can now unofficially sponsor a TV show that people are searching for. There are big bucks riding on this eventual decision and if Google realizes this, they are keeping mum on the topic.